With the tool of the five whys, we tackled the challenge of image change requested by a software company. The objective was to determine along with the client the root of the problem, which was not only the corporate image.
With the five whys, we initially mapped the company’s motivations. Although in the beginning, the problem was purely image, we were able to discover that the real challenge was to improve how the company was communicating its knowledge to their potential clients.
The request of image change was in this case a symptom of the problem and not the challenge itself. We had to adopt a different approach to our client’s petition