We elaborated a briefing for the design of a collaborative platform for the food industry. Using this tool, we were able to gather the requests we found after doing some research to be implemented in a future platform.
The briefing helped us establish an agreement between our client and our development team. We found out that defining the boundaries of the solution was a clever way to develop it.
After several interviews to vision impaired people, we poured all the information received from the users during the research stage onto paper. We then applied the tool Insight Cluster to group these ideas to better understand the life of people with some degree of visual impairment.
In this case, we followed this association:
-Night/ low vision
Seeing all the insights by grouped theme provided to the team with a group perspective of the problems faced by our user. This helped us focus during the idea development stage in one of the subjects that was more difficult for the user.
For our project Bikini Tour, we wanted to create a new touristic experience in the city. The challenge was that the service had to be done on a bicycle. We looked for information about touristic experiences on a bike that already existed in the city. We mapped new companies or services that created new experiences, we also wanted to understand what would it be a new concept in tourism. Likewise, we tried to learn what was going on and what initiatives existed for people: how would they re-discover their city?
After this research, each team member gave their point of view, what led to a rich, meaningful dialogue that made us question ourselves: what is expected from a touristic experience? Is it still valid to go to a monument with a guide? What are the most demanded experiences? How can we create touristic experiences using a bike?
We gathered on a template these reflexions so that all team members had the sources of information on hand.
We wanted to design a collection of wines answering to the challenge of “how to become more attractive for a younger sector of 20-30 years old”. To tackle this, we made some research and some questionnaires where we obtained some insights. After selecting the most relevant, we defined a series of specific challenges to find solutions to the problems.
A very common insight was “young people likes wine; however they know nothing about it and feel uncomfortable when they need to choose one.” We then had to transform this information into a challenge.
The transformation of insights in challenges helped us building ideas because the team was able to be highly creative but keeping in mind the problems of our user.
If we had projected solutions over the original challenge (“how to become more popular among the young people”), ideas wouldn’t have been so innovative, because the starting point was still too abstract to help our customer.