EXPLORE

Design is characterized by the use of qualitative research tools which seeks understanding and definition of the challenge / problem to be solved, by understanding the context and the individuals involved in it. In most cases we look ourselves in the shoes of the person who is involved in the problem, or need to resolve it, by generating empathy, and try to have preliminary information on the state of the art: what is being done, what is possible / not possible . After extensive fieldwork and data collection (research), we use the Visual Thinking application (Visual Thinking) for the synthesis of information on modeling of it, that allow us to understand and assimilate. It is about interpreting the findings, identifying the defiance / concrete challenge we are facing.