Mapping is the action of delimit the context of work in relation to the known, the unknown and to known, and our scope and objectives. Generally it is considered that a failed idea is the result of poor development or a bad end. However, in a high percentage, the causes of this ‘failure’ occur in the initial stage caused by an wrong statement of the problem. From the start we must not only find solutions, but the basis of the search itself, that is, why we do it, what for and for whom. In turn, we must understand who we are and what tools we have, and what we know and what we don’t.