The essential guide
to turn ideas into impact

Designpedia brings together 80 practical tools to help teams innovate with structure, speed, and creativity.

A proven method to make innovation work

Developed by Juan Gasca and Rafael Zaragozá, Designpedia condenses more than a decade of experience facilitating innovation processes across organizations worldwide.

Inside, you’ll find 80 tools structured in four phases: Map, Explore, Build and Test, to move from challenge to validated solution.

Includes 6 real cases developed at Thinkers Co

5th edition released and over 10,000 copies sold

A collection of 80 tools to help you develop your ideas

Offers endless combinations to fit your projects

One method, three guides for every step

Designpedia

The definitive handbook for innovation teams. Packed with 80 proven tools to guide your team from challenge to solution, this book bridges design thinking, business strategy and rapid prototyping.

Designpedia’s Workbook

Designed for teams in action. This hands-on workbook, companion to Designpedia, contains practical exercises, templates and workshop guides so you can apply the 80 tools in real-world sessions. A direct funnel from theory to doing.

Designpedia’s Actionbook

The facilitator’s playbook. Tailored for trainers, consultants and innovation leaders, this book gives you the blueprint for designing workshops, selecting tools and measuring progress. It’s the action-oriented companion to the full method.

Authors

Creators of Designpedia and founders of Thinkers Co, Juan and Rafael have dedicated over a decade to helping companies embed innovation as a habit not just a project.

Juan Gasca

Innovation catalyst with a background in strategic consulting, design thinking, entrepreneurship and business transformation.

Rafael Zaragozá

Industrial designer turned innovation strategist, passionate about prototyping, people-centred design and rapid testing.

Go beyond the book

Access templates, videos and workshops to apply the tools digitally through Dothink Lab: the online learning space for design thinkers and innovators.

For tailored innovation projects, training or facilitation, connect with Thinkers Co, the consultancy agency behind Designpedia.

Designpedia is the foundation, Dothink Lab expands it digitally, and Thinkers Co. brings it to life inside organisations.